Why Choose Organic Cotton?

 

Why organic cotton

So much goes on behind the scenes in the bedding industry that we do not know enough about and thus an unfortunate hidden cycle continues with most people simply unaware of the truth. We firmly believe that with knowledge and by raising awareness of what goes on in the bedding industry, the use of conventional cotton and the negative effects it has on our Earth and Humanity, people will feel empowered in their choices which can help to create a positive change. So why choose organic cotton?

  


COTTON IS OFTEN DEPICTED AS A PURE, CLEAN, NATURAL FABRIC. BUT THE TRUTH IS THAT NON-ORGANIC COTTON IS COMMONLY CONSIDERED TO BE THE WORLD'S DIRTIEST CROP.


  

We spend a third of our lives in bed, and for this reason, the environment we sleep in has a pretty big impact on our overall health. The fabric we meet during sleep, we touch for a third of our day. But the question is what are you wrapping yourself in at night & what is your skin absorbing? Below we compare the impact of sleeping on GOTS Certified 100% Organic Cotton Sheets compared to GMO (Genetically Modified Organism) cotton sheets available at standard retails. 

 

CHEMICALS 

 

GMO Cotton

The soil association reports that cotton accounts for 23% of the worlds insecticide use and 10% of the worlds pesticide use, which are shocking figures. Many of the pesticides commonly used on dirty cotton was originally engineered as toxic nerve agents during WWII. Potent nerve gas which is fatal to humans. Even though the cotton undergoes many processes, the traces of these chemicals remain, the chemical residue stay trapped in the threads, which our skin absorbs. Here are only some of the names of the lethal chemicals used to grow and process cotton: arsenic, formaldehyde, benzidine, parathion, mercury, aldicarb. These chemicals have serious side effects, respiratory failure, irregular heartbeats, birth defects, nerve damage, to name a few.

These chemicals are exposed in higher concentration to the farmers, toxic dust then spreads on the wind, infecting bodies of water, other crops, human habitation, and the earth itself. Nearly 77 million non-organic cotton farmers suffer poisoning from harmful chemicals each year. Sadly, they kill millions of beneficial insects, birds, and animals every year. And, in so doing, unbalances the foodchain, putting multiple species at risk of localized extinction.

Organic Cotton

Organic cotton is grown WITHOUT the use of any synthetic, artificial fertilisers. GOTS certification guarantees that NO potential toxic pesticides and chemicals are used in production and processing of the cotton. GOTS ensures all chemicals used such as dyes meet the strict requirements on toxicity and biodegradability. No chemical residues are trapped in the cotton threads. So our skin does not absorb anything harmful. Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply.

 

EFFECTS ON SKIN

 

GMO Cotton

Skin absorbs many of the chemicals used to produce and process the cotton. Many of these chemicals are classified as toxic and hazardous by the ‘World Health Organisation’. The chemicals that are used to produce Cotton are known to cause skin allergies such as Eczema, Dermatitis, Allergic Skin Rashes, Hives, Rosacea,Acne, Dermatomyositis and even Skin Cancer. These chemicals not only have effect on skin, they can cause respiratory problems, hormonal imbalance, reproductive effects, birth defects, heart palpitations, nerve damage, and cancer.

Organic Cotton

There are no chemical retentions from organic cotton therefore people with allergies, skin conditions or with specific chemical sensitivity will greatly benefit from using organic cotton fabrics. It feels better on your skin too, organic cotton is a lot softer. even if you are not suffering from allergies or chemical sensitivities you will notice these changes too. In addition, most of those who are loyal to organic cotton swear that it smells better than the usual cotton types.

 

PRODUCT CONTROL ON THE SHELF

 

GMO Cotton

No mandatory audits or checks are made to ensure it is what it says on the pack. Recently a few big US retailers have taken down thousands of beds sheets off the shelves, after learning manufacturers had sold them fake Egyptian cotton products! The Manufacturing process includes harmful chemicals, toxic dyes, and bleaches. Poor working condition, child labour, women trafficking.

Organic Cotton

Organic bedding is safer as manufacturers adhere to very rigid and stricter manufacturing standards.  This is not only to minimize negative impact to the environment but to ensure customer value as well by subscribing to very high ethical standards such as Fairtrade Cotton. Manufacturing process do not use toxic dyes, bleaches or chemicals to treat the fabrics. Most organic fabrics are traceable to the farms thus customers can be confident when purchasing. Factory workers are treated fairly, they work in good conditions and receive benefits. Child labour and trafficking is prohibited. 

 

SEED QUALITY

 

GMO Cotton

Genetically modified seeds are used. GMO seeds can be up to 10 times more expensive than regular cotton seeds. Many farmers fall into a cycle of debt. Buying GMO seed and chemicals then fail to yield enough. Conventional cotton wastes a lot of water, 20,000 litres of water or even more is usually needed to produce only 1kg of cotton. Which equals to one T-shirt and a pair of jeans. This threatens future global water security. Hazardous synthetic pesticides are used to grow the cotton which harm farmers lives and the environment.

Organic Cotton

Untreated organic cotton seeds are cheaper for farmers. No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil due to crop rotation, has less impact on the air, and uses 71% less water and 62% less energy. 100% eco-friendly, leads to better health for farmers, and beneficial insects, birds and animals. By choosing Organic cotton, you can obtain all the benefits of cotton's beauty, enjoy its comfort and durability whilst minimising harm to humans and our planet.


 

DID YOU KNOW, OUR LONG-STAPLE COTTON IS ORGANICALLY GROWN AND HANDPICKED IN INDIA, AT SMALL FAIR-TRADE FARMS OWNED BY FARMERS. THE ORGANIC COTTON IS STORED WITH GREAT CARE AND THEN LABELLED IN A UNIQUE SYSTEM TO GUARANTEE THE TRACE-ABILITY OF COTTON RIGHT BACK TO THE FARM. SO YOU KNOW WHERE YOUR ORGANIC COTTON BED SHEETS HAVE COME FROM.

 




OUR LUXURY ETHICALLY SOURCED RANGE





Luxe Bedding Sets


Our full luxury bedding sets are the perfect addition to any bedroom. Purchasing the luxury bundle, rather than the items separately, saves £30. 

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Duvet Covers

 

We believe organic cotton makes for good quality duvet covers, as it's produced without the use of harmful chemicals or pesticides.

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Pillowcases


If you're looking to buy pillowcases with a soft, luxurious touch - you've come to the right place. Choose our Standard or Oxford style pillowcases.

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Bed Sheets


Our organic sheets, whether you choose flat or fitted, are crafted by 300 single-ply thread count of 100% organic cotton for a luxuriously soft feel.

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Based on 662 reviews
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lovely sheets but terrible customer service

I love these sheets, but this order took more than a month to fulfill, even though payment was taken right away (payment shouldn’t be taken until an order is about to ship), and I got no responses at all to multiple emails requesting an update on the situation. I will not order from the company again.

Best bed linen around

A return purchase as this bed linen is so soft and attractive. Bought at a bargain price. Took several weeks for delivery because of the company's problems. Hope that the firm can continue in the future.

Great bedding - terrible delivery

I waited two months for delivery, without any communication from Nour. Goods were excellent when delivered. I would rather pay more for delivery, say £6 rather than £3, and have delivery within a few days.

Great product

Lovely product of good quality

Lovely quality

Smooth and silky, lovely sheets. Thank you

Organic Bedding Set Pewter – 100% Natural Cotton

Good quality

Very pleased with them, good quality, delivered on time. Have been pleased with everything I have had from nour..

Comfortable sheet

Well fitting and comfortable

Fabulous value for money

Very happy with my purchase of Nour bedding. Beautiful soft cotton, a pleasure to sleep on!

Organic White Fitted Sheet – 100% Natural Cotton

All Round Wonderful bedding

We have had Nour Luxury bedding for the last 5 years and love it, it is a pleasure to get into every night. I feels luxurious, it seems to wash and last really well and it's organic supporting farmers as well. I can't think what more I'd want from a bedding set.

Lovely

Wonderfully cosy and smooth bedding - I hope you guys are back in business soon!

Great value!

We have been buying Nour bedding for some years - beautifully packaged, lasts very well as is great quality. my favourite is cool percale in white

Real luxury

Lovely bedding - feels so soft and comforting against the body

Great organic cottage product.

Fabulous quality and wonderful size

I love knowing that we're sleeping with bed linen that has been fairly traded under the robust Fairtrade scheme, and is such high quality.

Poor customer service

As my order did not arrive, I contacted the company on three different occasions but received no reply at all. I was beginning to think I had been scammed but as I paid through PayPal I asked them to intervene. I received my order approx five days later with a message that the company was closing down and as there was a limited number of staff my order was delayed ?????? The whole experience left a very poor impression

Beautiful

Lovely silvery colour and sheen, making a nice contrast and change from our other bedding. And of course the cotton itself is as silky soft and luxurious as ever 🙂

Honest cotton

Well done for providing an exceptional quality product while taking care of those further down the supply chain, if only there were more companies with such integrity.

My duvet set and sheets are so comfortable and soft to the skin, like clouds.

Lovely quality

Lovely quality. Thank you

Very good quality

I have used your bedding for the last few years and have been very pleased with the wear and quality of the product, would thoroughly recommend them.

Beautiful ethically sourced bed linen. This is my 3rd Oder highly recommended.

As ordered......

The sheets I received were exactly as I had ordered, I haven't used them yet but if they are anything like my previous order they should be more than adequate....

Love getting into bed with these

I've now bought fives sets from Nour Luxury (gave one away as a present, hoarded the rest for me) and love them all. Makes getting into bed a literal luxury.

Really nice bedding

As before, the bedding is lovely to sleep on and under. sad to hear that you are shutting down.