Have you ever walked into an aisle of a bedding store only to be bombarded with different, confusing thread counts?
Everywhere you look you find 600-thread count, 800-thread count, 1000-thread count sheets. What you’ll also notice is – as the thread count increases, so does the price.
We have been made to believe higher the thread count, the better the sheets. So, many consumers try and pick out a high thread count duvet cover, regardless of price, because they want the best quality.
Unfortunately, the truth is, high thread count doesn’t make sheets superior. In fact, it’s the complete opposite.
Here’s why high thread count doesn’t mean better quality.
What Is Thread Count?
A thread count simply means the number of horizontal and vertical threads woven into one square inch of the fabric.
Both vertical and horizontal threads are counted to determine the thread count.
So, for example, an authentic 300-thread count sheet will be made up of 150 horizontal single-ply threads and 150 vertical single-ply threads woven together.
The Truth Behind Thread Count Explained
An 800-thread count sheet will usually be made up of 150 horizontal multi-ply threads and 150 vertical multi-ply threads.
But, the difference here is that the manufacturer will use multi 3-ply threads to achieve this.
To increase the thread-count and make their product sound superior, they twist the end of the multi- ply threads together and force it into the one square inch of the fabric.
This then triples the thread count, which is seen as desirable in the eyes of the consumer.
However, this results in coarse and heavy sheets. Additionally, multi-ply threads are always made up of weak, cheaper, short-staple cotton threads.
So, similar to the ‘Egyptian cotton’ label, high thread count doesn’t guarantee a superior product.
How Did This Thread Count Phrase Start?
Thread count in bedding started in early 2000 by bedding manufacturers as a marketing ploy to drive sales and distinguish themselves from competition.
They publicised the “higher thread count means better quality” myth, and started producing high thread count, cheaply-made sheets in bulk. These sheets were then sold at ridiculously high prices.
They continue to do this, as it’s a profitable marketing strategy. So, customers are still deceived into believing they’re buying a better, superior product
In fact, you should doubt anything with over a 400-thread count!
What Is The Best Thread Count For Sheets?
We recommend looking at the cotton staple before looking at the thread count. All superior sheets will be made from a single-ply, long-staple cotton.
Cheaper sheets or high thread count sheets will always be made from short-staple cotton.
Also, for good-quality bedding, look for a thread count between 180-300. Anything higher than a 300-thread count means the sheets and duvet covers will start to feel heavier.
This will result in suffocating the airflow around your body while you sleep. When the airflow is restricted, it will cause you to overheat, therefore resulting in a hot, restless sleep.
The best thread count for sheets is around 200-300. This thread count delivers the optimal level of comfort, softness and of course that all important luxury feel.
Have The Best Night's Sleep With Nour Luxury
We understand the different thread counts and weave styles can be confusing. That is why at Nour Luxury, we have made things simple.
All our sheets are organic, long-staple and single-ply (the highest quality available), with a 300-thread count, sateen weave.
Our sheets are not too thin or too thick, but perfectly fluffy, due to the balance of breathability, softness and luxury.
This light-weight feel will give you a perfect temperature for a good night’s sleep. Browse our carefully chosen selection of ethically-sourced, organic cotton sheets here.