Why does Fairtrade Cotton Matter?







Orsola de Castro



We’ve all heard of Fairtrade and the importance of Fairtrade certified products. However, many people are still in the dark about the label and what it means. How does it impact people’s lives? Also, even more consumers are unsure of the significance of ethically sourced cotton. Why does Fairtrade cotton matter. Below we take a look at how buying Fairtrade makes a difference.





More than 270,000 Indian cotton farmers have committed suicide since 1995. In 2016, 116 suicides were recorded in the first 3 months. The high rate of suicide among farmers has been credited to various factors including drought, debt, low-income and unhealthy working conditions. Many of those tasked with looking more closely at the causes of this extremely high rate of suicide have drawn attention to the high cost of genetically modified seeds, fertilisers and insecticides as one major contributing factor. GMO seeds can require farmers to invest up to quadruple the amount required for purchasing traditional seeds, with water requirements often being multiplied by a factor of 10. The loans that farmers often take in order to manage such an increase on initial investment places them at great financial risk, especially in an industry vulnerable to unpredictable threats, such as unfavourable weather conditions and unforeseen pest attacks. The low return/high investment nature of the industry traps farmers in a vicious downward spiral. As they struggle to cover day-to-day costs while making debt repayments and coping with inflated interest rates, farmers are often forced to take further loans and sink themselves even further into debt. Attacked from all sides and unable to see a light at the end of the tunnel, many choose to end their own lives. This shockingly high suicide rate is why Fairtrade is important to us at Nour Luxury. 


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Fairtrade is vital if we are to transform the international system of trade into something that stops the persecution of the poorest people in the most disadvantaged parts of the world. Fairtrade aims to re-establish the possibility for small-scale farmers to earn a secure and stable income, one that can offer the possibility of a future for their families and for all the workers who earn as part of their business. The goal is to create a guarantee of fair prices and humane working conditions for both farmers and factory workers alike. Fairtrade is a dual benefit system. It benefits farmers by offering fairer wages and better working conditions. This, in turn, benefits the environment, as the use of pesticides, toxic chemicals and GMO seeds is often a consequence of farmers being forced to cut corners on quality and sustainability in order to meet unrealistic demands. By offering a fairer deal and taking the farmer off the financial knife-edge, consumers receive a better product created in a more sustainable way.


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As with all Fairtrade certified products, buying Fairtrade cotton makes a positive change in the lives of farmers and factory workers. All Nour Luxury products are made in factories that are Fairtrade certified. This means that our factories are certified as safe, free of discrimination, free of child labour, and all our workers receive benefits and good wages. Our cotton farmers in India receive good and steady prices, which gives them better security. This makes a big difference to their lives as it allows them to escape from poverty. Strict Fairtrade standards not only allow farmers to make great steps in environmental sustainability, but they are also able to improve the quality of their products. Purchasing Fairtrade cotton goods is a guaranteed method of improving the cotton industry in a way that benefits both producers and consumers. However, to make this new world a reality, the power rests with customers and their choices.


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With Nour Luxury’s bedding, you can sleep easier at night knowing your sheets are Fairtrade certified. Purchasing our Fairtrade organic bedding actively benefits the lives of cotton farmers and factory workers in India. Small steps lead to big changes in our world!


Luxe Bedding Sets

Our full luxury bedding sets are the perfect addition to any bedroom. Purchasing the luxury bundle, rather than the items separately, saves £30. 


Duvet Covers


We believe organic cotton makes for good quality duvet covers, as it's produced without the use of harmful chemicals or pesticides.



If you're looking to buy pillowcases with a soft, luxurious touch - you've come to the right place. Choose our Standard or Oxford style pillowcases.


Bed Sheets

Our organic sheets, whether you choose flat or fitted, are crafted by 300 single-ply thread count of 100% organic cotton for a luxuriously soft feel.



Based on 654 reviews

Organic White Fitted Sheet – 100% Natural Cotton

All Round Wonderful bedding

We have had Nour Luxury bedding for the last 5 years and love it, it is a pleasure to get into every night. I feels luxurious, it seems to wash and last really well and it's organic supporting farmers as well. I can't think what more I'd want from a bedding set.


Wonderfully cosy and smooth bedding - I hope you guys are back in business soon!

Great value!

We have been buying Nour bedding for some years - beautifully packaged, lasts very well as is great quality. my favourite is cool percale in white

Real luxury

Lovely bedding - feels so soft and comforting against the body

Great organic cottage product.

Fabulous quality and wonderful size

I love knowing that we're sleeping with bed linen that has been fairly traded under the robust Fairtrade scheme, and is such high quality.

Poor customer service

As my order did not arrive, I contacted the company on three different occasions but received no reply at all. I was beginning to think I had been scammed but as I paid through PayPal I asked them to intervene. I received my order approx five days later with a message that the company was closing down and as there was a limited number of staff my order was delayed ?????? The whole experience left a very poor impression


Lovely silvery colour and sheen, making a nice contrast and change from our other bedding. And of course the cotton itself is as silky soft and luxurious as ever 🙂

Honest cotton

Well done for providing an exceptional quality product while taking care of those further down the supply chain, if only there were more companies with such integrity.

My duvet set and sheets are so comfortable and soft to the skin, like clouds.

Lovely quality

Lovely quality. Thank you

Very good quality

I have used your bedding for the last few years and have been very pleased with the wear and quality of the product, would thoroughly recommend them.

Beautiful ethically sourced bed linen. This is my 3rd Oder highly recommended.

As ordered......

The sheets I received were exactly as I had ordered, I haven't used them yet but if they are anything like my previous order they should be more than adequate....

Love getting into bed with these

I've now bought fives sets from Nour Luxury (gave one away as a present, hoarded the rest for me) and love them all. Makes getting into bed a literal luxury.

Really nice bedding

As before, the bedding is lovely to sleep on and under. sad to hear that you are shutting down.

Fabulous sheets

When lovely quality and ethical sourcing combines I'm a happy customer.

Soft and luxurious bedlinen

After a long wait, I finally received the superking flat sheet. I gave it a light wash and it turns out almost crease free, with a soft, luxurious feel. Thumbs up for this item.

As luxurious as ever

Absolutely love our new bed set, especially the pillow cases, which feel so silky and soft. So happy with this purchase


Very impressive - attention to detail second to none . It’s a gift so I have not used it but I’ll bask in the glory of the praise for selecting such a sumptuous gift.

Beautiful and ethical

I loved the first set I ordered so much that I have bought sets for my daughters for Christmas. Beautiful quality.

As above X

Fabulous soft and luxurious xXX


I love how classy it looks and how snug I feel with it next to my skin. I bought pewter and I'm very pleased.

quality is suberb

The product speaks for itself, excellent quality!! have washed them several times and still very soft, surprisingly very easy to iron too. i bought Pewter, a beautiful subtle, almost pale like shade of grey which i love!, Very prompt delivery, great customer service my emails were responded to straight away. It’s also great to know I had to log into my email address to click a special link to verify this review, although a nuisance but shows your reviews are authentic. All round excellence! if looking to buy don't hesitate.

exquisite quality

The sheets feel exquisitely soft, I always notice a difference in taste with the organic food I buy likewise there is a big difference in the quality, touch and performance of organic cotton and these bedsheets reflect that. Amazing will definitely invest in more whilst on sale.